Marketing Officer

Description

We are looking for a creative and proactive Marketer to help promote the company, strengthen brand awareness, and support marketing campaigns across relevant channels. Duties and Responsibilities A. Marketing Strategy & Campaign Management Develop, execute, and monitor integrated marketing strategies across digital and traditional channels. Design and manage promotional campaigns for key solutions, products, and tech offerings. Conduct market research and competitor analysis to identify new growth opportunities and target audiences. Track, analyze, and report on campaign performance, key performance indicators (KPIs), and ROI. B. Digital Marketing, Content & Brand Awareness Manage company social media platforms, website content, email marketing, and online presence. Create compelling marketing collateral, case studies, product brochures, newsletters, and promotional copies. Collaborate with creative team members (videographers, designers) to produce engaging multimedia content. Maintain brand consistency across all marketing assets, technical sales literature, and client presentations. C. Lead Generation & Business Development Support Generate qualified sales leads through targeted digital ads, inbound campaigns, and corporate events. Work closely with the Technical Sales and IT solutions team to align marketing initiatives with sales goals. Organize and coordinate product demonstrations, webinars, trade shows, and client engagement events. Build and nurture relationships with media partners, vendors, and strategic business allies.

Requirements