Digital Marketing Officer

Description

The Digital Marketing Officer is responsible for planning, executing, and optimising the Bank's digital marketing strategy across all online channels. The role drives brand awareness, customer acquisition, customer retention, and product uptake through data-driven digital campaigns, compelling content, and an outstanding online customer experience. The incumbent works closely with Product, Retail Banking, and IT teams to ensure the Bank's digital presence reflects its brand values, meets regulatory requirements, and delivers measurable business results.

Requirements