Our client in the FMCG manufacturing sector is looking for a high-calibre Marketing & Digital Specialist to lead marketing and digital initiatives across its product portfolio and distribution channels. Key Responsibilities Lead overall marketing strategy, planning and campaign execution Drive digital marketing across various platforms Manage brands, trade and channel marketing Create content and marketing collateral Conduct consumer research and sampling Manage the company website and digital platforms Optimise digital content for search, engagement and commercial objectives Manage billboards, signage and point-of-sale branding Plan and execute advertising campaigns across radio, print, outdoor and digital channels Manage media plans, placements, creative schedules and advertising budgets Monitor competitors, pricing, consumer trends and channel performance Build relationships with media houses, agencies, suppliers and stakeholders