Digital Marketing Officer

Key Responsibilities Develop and execute data-driven digital marketing strategies across Group brands Design high-impact marketing collateral including social media creatives, digital adverts, banners, posters, emailers, presentations, and basic motion assets Manage and optimize social media platforms and paid digital campaigns Ensure all visual content aligns with brand guidelines and maintains visual consistency Collaborate with marketing, sales, and external partners on campaign execution Monitor, analyze, and report on campaign performance and KPIs Support sales initiatives through targeted digital and visual campaigns Graphic Design Requirements (Essential) Strong graphic design skills with a solid portfolio of digital and print work Advanced working knowledge of Adobe Creative Cloud (Illustrator, Photoshop, InDesign) — mandatory Working knowledge of After Effects or Premiere Pro for basic motion graphics and video editing is an added advantage Understanding of layout, typography, colour theory, and visual hierarchy Ability to adapt designs across multiple platforms and formats while maintaining brand consistency Experience preparing artwork for both digital and print production Qualifications & Experience Bachelor’s degree in Marketing, Digital Media, Multimedia Design, Graphic Design, or a related field Minimum 2 years’ experience in digital marketing and graphic design Proven experience in social media management, SEO, PPC, email marketing, and analytics Knowledge of CRM systems, UI/UX principles, and online reputation management Strong project management, communication, and problem-solving skills Creative, tech-savvy, detail-oriented, and results-driven